Why That Twitter Share Button on Your Blog Just Stopped Showing a Count
As of yesterday, November 20, 2015, the Twitter share buttons we all use on our blogs stopped showing a share count. If you still see a count it’s an archived number.
I don’t know about you but I like letting my readers see how many people have shared my posts because I think it encourages additional sharing. Fortunately Facebook, LinkedIn and Pinterest buttons still show a count, but it does look a little odd seeing nothing next to the Twitter logo. Readers might find it strange that people are sharing on Facebook but not Twitter.
Twitter announced this change back in October and indicated November 20 was the magic date the share count numbers would vanish from their own buttons, as well as third party sharing apps that are no longer allowed access to the count API. They gave their reasons in a blog post which you can read here, but basically it comes down to the fact that they developed a new database and decided it was too expensive to rebuild the count feature, so they deprecated it.
This certainly isn’t going to sit well with all the social media managers who count on the count to prove to their clients that they’re doing a good job.